We build what brands imagine.
CGI, 3D and AI-driven production for brands and the agencies that move them — built to hold up at any scale a campaign demands.
Tata Motors · Hyundai · Kia · Renault · Unilever · Marico · Colgate · Malabar Gold & Diamonds · ITC · Mother Dairy · VinFast · Vespa · BharatBenz · Hero MotoCorp
Built to be mistaken for a shoot.
A sample of production for automotive, FMCG and jewellery brands — every frame here was constructed in CGI, not filmed.
Captur Launch
The Scroll Ends Here
Malabar Gold & Diamonds
Tresemme
One studio, every stage of the image.
From first CAD file to the frame a media buyer ships.
CGI & Product Visualisation
Cars, packaging and product ranges built from CAD or reference into photoreal CGI — plate-ready, at whatever scale a rollout needs.
Retouching & Post-Production
High-end retouching, colour and finishing for campaign, catalogue and packaging work.
Film, Motion & Animation
3D animation, motion grading and full CGI product films — including Unreal Engine builds.
Digital Twins & Asset Creation
Reusable 3D digital twins of products, powering campaigns, catalogues and configurators.
Photography & Live Action
Live-action shoots, run alongside CGI where a hybrid of real and built visuals serves the brief best.
AI Content Solutions — via XCAI
Governed, on-premise generative pipelines that turn static assets into scalable content systems.
Craft, made to scale with governed AI.
Craving Digital brings the creative depth and production capability. XCAI brings AI engineering, spatial and 3D expertise, and governed automation — on-premise pipelines that turn static product assets into model-worn visuals and scalable content systems, without a traditional shoot.
Founded, as Happy Finish Asia
Years in creative visualisation
Global brands worked with
People, Mumbai + global network
From a retouching desk to a production studio with an AI arm.
Craving Digital started in 2011 as Happy Finish Asia, under founder Ashish Limaye. Over a decade, the work moved from retouching into full CGI production — and more recently into XCAI, the studio’s own AI vertical for scalable content.
The premise hasn’t changed: most of what a campaign needs today is built, not shot — and someone still has to build it properly.